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Electronics Production | January 02, 2006

Philips plans to create new European<br> brand with Taiwanese LCD-maker

According to EMSNow, Dutch electronics giant Philips is in discussions with Taiwanese-based Ya Shin Industrial Co. Ltd of creating a secondary brand for LCD TVs in Europe which would be manufactured by Ya Shin.
The purpose of creating a secondary brand is to avoid any impact on Phillips' first line brands. Ya Shin indicated that it will search for and cooperate with an European first line manufacturer to create a low-price brand jointly. According to EMSNow, Philips and Ya Shin are in the final stage of discussion but the companies have not directly responded to such statement.

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