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Electronics Production | February 16, 2012

Sony Ericsson buy out completed, new brand launched

Sony has completed its acquisition of Ericsson’s 50% stake in Sony Ericsson Mobile Communications AB today.
Sony said in a statement today that it will rename Sony Ericsson “Sony Mobile Communications”.

The company said it aims to ”further integrate the mobile phone business as a vital element of its electronics business, with the aim of accelerating convergence between Sony’s lineup of network enabled consumer electronics products, including smart phones, tablets, TVs and PCs”.

The transaction was jointly announced by Sony and Ericsson on October 27, 2011, and makes Sony Ericsson a wholly-owned subsidiary of Sony.

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