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Electronics Production | August 02, 2011

Embedded OEM & Aftermarket Connected Car Systems to boom

The installed base of embedded OEM and Aftermarket connected car systems is expected to grow from 41 million at the end of 2011 to 189 million by 2016.
ABI Research telematics and navigation group director Dominique Bonte comments: “Despite all the hype about hybrid and smartphone-based telematics solutions, embedded connected car systems still have a bright future. On the OEM side, solutions such as GM’s OnStar and Hyundai’s Blue Link offer more reliable safety and security functionality such as emergency calling. Similarly, embedded aftermarket systems for insurance telematics, road user charging, or stolen vehicle tracking offer the best performance. Finally, electric vehicles simply require embedded connectivity in order to remotely check battery charging status, which has even prompted Ford to abandon its hybrid approach in the Ford Focus Electric.”

However, car OEMs and Tier One suppliers are still facing multiple challenges in designing cost-effective, upgradeable, and easy-to-use embedded solutions and bringing them to the market rapidly. While vendors such as Continental, Saab, and SAIC Roewe and the GENIVI consortium are pinning their hopes on open source operating systems such as Android and Linux, others such as Toyota are looking to adopt cloud-based systems to achieve cost and scalability advantages.

As the “connected lifestyle” era continues to gain momentum – especially with younger users – automotive OEMs need to develop a solid connected car strategy as an absolute priority in order to retain control over the user experience, safety, and monetization opportunities of next generation vehicles.

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