Farnell and FTDI in franchise distribution agreement

"This global distribution agreement with FTDI is an integral part of our business strategy to enhance the Premier Farnell value proposition by continually developing and growing our already extensive line card of leading technology suppliers to satisfy the evolving requirements of our customers worldwide", said David Shen, Group Senior Vice President and Global Head of EDE and Technical Marketing of Premier Farnell. "FTDI offers solutions that significantly simplify and speed both the migration of legacy designs to USB and the integration of USB into new applications. Through our new global agreement with Premier Farnell we will be able to support and service the worldwide design community with the technology to address legacy peripherals to UBS for the next generation of innovative technology applications", said Fred Dart, CEO of FTDI Chip. Paul Heaven-Jones and Jasbir Gohlar of Farnell visiting FTDI Chip with Daniel McCaffrey, Senior Sales and Marketing Manager, and Andrew Cumming, Sales Assistant of FTDI.