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Electronics Production | May 17, 2010

RIM almost snaps up Sony Ericsson's Top4 spot

Smartphones continued their rise to fame in the 1Q/2010, a development that aided Research in Motion and Apple to claim 5th and 6th position in the Top10 for Mobile Phones, states market researcher iSuppli.
RIM is here the big winner with shipments rising 3.6% to 364’000 units during the 1Q/2010 (compared to the previous quarter). It also helped the company to move 3 places up in the global ranking—now sitting comfortably in 5th place. “RIM is now within a hair’s breadth of displacing Sony Ericsson for the No. 4 rank in the global cell phone market,” stated Tina Teng, senior analyst, wireless communications, for iSuppli.

Apple—another winner in the global market—reported a shipment increase of 0.2% to 8.8 million units (compared to 8.7 million in 4Q/2009). The Cupertino-based company also moved 3 places up to 6th position in the global ranking.
In contrast, Motorola posted a 29.2% decline in its shipments—down to 8.5 million units (4Q/2009: 12 million units). This also meant giving up 2 positions in the ranking, where the company now is in 8th place.

The Top4 players were all able to retain their positions in the global ranking for the 1Q/2010, the market researcher stated.

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