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Electronics Production | March 30, 2010

Worldwide chip revenue down 10% in 2009

Total worldwide semiconductor revenue reached USD $228.4 billion in 2009, down USD 26.8 billion, or 10.5%, from 2008, according to market researcher Gartner.
Gartner said that this is the first time the industry has seen two consecutive years of revenue declines. However, the industry performed much better than expected in the second half, setting the stage for strong 2010 growth against weak comparables.

"After an unprecedented decline in the fourth quarter of 2008 and the first quarter of 2009, sequential quarterly revenue growth for the industry overall was very strong in the last three quarters of 2009," said Peter Middleton, principal research analyst at Gartner. "As a result, 2009 performance overall was much milder than initially feared in the aftermath of the financial crisis."

Gartner's annual semiconductor market share analysis examines and ranks the worldwide and regional revenue for more than 270 semiconductor suppliers in 64 separate product categories and eight major market categories. It serves as a benchmark for semiconductor industry performance, as well as a means for individual companies to assess their revenue performance against their competitors.

Intel held the No. 1 position for the 18th consecutive year. It increased its market share to 14.6% in 2009 from 13.6% despite its revenue declining USD 1.6 billion. This performance was primarily due to the relative strength of the PC market, mobiles in particular, which sold well despite the recession.

Samsung ElectronicsIntel was one of the few companies to see a revenue increase in 2009. Part of the reason for this was that its main product lines, DRAM and NAND flash, had already seen strong declines in 2008, causing the vendors to quickly react to 2009 conditions by adjusting supply. This forced up pricing substantially through the year for both product areas and, combined with Samsung's technology lead and strong financial position, resulted in revenue growth.



Hynix Semiconductor, like its rival Samsung, saw revenue growth. For Hynix, the growth came from the DRAM market, where it was able to gain share and increase revenue in a market that saw revenue decline.

Infineon had the largest decline, with its overall revenue down 43.1%, due to the bankruptcy of its Qimonda memory business and the divestiture of its Wireline Communications unit. When these 2 business units are removed from the equation, the remainder of Infineon declined 16.1% overall, which was roughly in line with its direct peers.

Vendor Relative Industry Performance
Market share tables by themselves give a good indication of which vendors did well or badly during a year, but they do not tell the whole story. More often than not, a strong or weak performance by a vendor is a result of the overall market growth of the device areas that the vendor participates in. Gartner's relative industry performance (RIP) index measures the difference between industryspecific growth for a company and actual growth, showing which is transforming their businesses by growing share or moving into new markets and choosing their customers wisely.

MediaTek led the RIP index in 2009, and its impressive performance was achieved almost entirely based on its performance in the wireless market, though it also performed relatively well in the consumer area. MediaTek (No. 18 overall) was the strongestperforming wireless semiconductor vendor with 42.5% growth compared with 2008. The company benefited from strong unit growth in the Chinese grey market but also expanded its design wins with Tier 1 vendors, including LG and Motorola.

Elpida (No. 16 overall) was once again the No. 2 vendor in Gartner's RIP ranking. It was able to gain share in the DRAM market because its capacity growth was almost twice that of the industry as it took more production from its joint venture production company, Rexchip, as its partner Powerchip struggled for survival. This additional capacity allowed Elpida to pick up market share from the bankrupt Qimonda.

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