Exar adds Microdis as Distributor for Eastern Europe

Effective immediately, Microdis will distribute Exar’s products through its extensive sales network in Bulgaria, Czech Rep., Hungary, Poland, Slovakia, Serbia, Slovenia, Romania, Russia, Albania, Belarus, Bosnia & Herzegovina, Croatia, Macedonia, Moldova, Georgia, and Ukraine. “Microdis is a East European distributor with proven demand creation expertise,” said Paul Stafford, director of global distribution Sales, Exar. “The Eastern European market is a quickly changing and growing opportunity for Exar, our engagement with Microdis will enable us to more broadly penetrate this dynamic region and offer augmented local support to our customers.” “We are entirely convinced of the advantages and high quality of Exar’s products, which fit excellently into our portfolio and design-in strategy,” said Robert Panufnik, Sales & Marketing Director of Microdis. “Exar’s communications, interface and power management components strengthen our ability to offer a total solution to our customers, as well as make it possible to target a range of new market segments by our application engineers. We are excited to work with Exar and look forward to jointly developing new business in this region.”