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Electronics Production | May 21, 2008

Avnet starts to distribute desktop printers

Avnet Technology Solutions has entered into a Pan-European distribution agreement with Datamax / O’Neil, both subsidiaries of Dover Corporation’s Product Identification & Printing Group.
The agreement enables Avnet to add the complete line of Datamax desktop printers, coupled with O'Neil's mobile printers, to its existing range of printing solutions to expand its offerings to customers. “As a new distribution partner, Avnet will play an important role in increasing European market share for Datamax / O’Neil by offering our full spectrum of printing solutions to its resellers across 31 European countries,” said Plamen Petkov,senior vice president for Marketing and Business Development for Datamax. “Our agreement with Avnet will also help us to raise our brand awareness through Avnet’s existing relationships with PC dealers, independent software vendors and IBM integrators.”

“Together, Datamax / O’Neil offer a comprehensive range of desktop and mobile printers that enables us to expand the breadth of our wireless and mobility solutions to resellers and solutions providers. With Datamax / O’Neil we can provide a printer for every application, including fixed or portable barcode label printing, receipt printing and RFID” said Keith Robinson, EMEA Director, Wireless & Mobility, for Avnet Technology Solutions.

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