Global TV growth to slows, but Eastern Europe's demand to surge

Global TV unit shipment growth slowed in Q1/08 to just 1% Y/Y compared to 4% growth during Q1/07 and 5% growth in Q4/07. Shipments in Q1/08 were 46.1 million units worldwide with a revenue value of $24.8 billion. This represents 8% revenue growth from Q1/07 to Q1/08. Flat panel TV market share increased particularly in developing regions. Eastern Europe (mainly Russia) and the Middle East & Africa realized strong Y/Y TV shipment growth at 33% and 37%, respectively. Flat panel TV demand seems likely to be strong overall in 2008 and manufacturers are set produce smaller screen sizes and low-cost models to stimulate demand among price conscious consumers. This will maintain growth in mature markets, particularly as many consumers look to buy their second or third flat panel TV.